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WIFY: Watched It For You

We watch the self-publishing and Amazon KDP videos so you don't have to. Each card gives you the learning points in a minute, with a fuller guide to download. Watch the video only if you want the detail.

New Authors: Avoid These 5 Book Genres (Here's Why)

Dave Chesson, Kindlepreneur · 8 min

The learning points

  • Some kinds of book are much harder to sell without a following.
  • Memoir has to be sold twice: as a good story and as a lesson.
  • Broad non-fiction drowns. Narrow it to a specific reader.
  • Too narrow is just as bad. Check people search for it first.
  • Poetry and story collections sell on the author's name, so build readers first.
  • A hard genre needs a bigger marketing plan, made early.
Full guide (PDF) →

How to Create and Sell an eBook online (with Claude)

Brian Ellwood · 20 min

The learning points

  • Know who it is for, their problem and the outcome, before you write.
  • Plan how you will sell the book first. Amazon will not do it for you.
  • Assemble before you build: stories, frameworks, outline, then ask what is missing.
  • Do not let AI write the book. Voice memo it and let AI tidy it.
  • For experts, the book opens the door to your other work.
  • Selling direct as well as on Amazon means you know your readers.
Full guide (PDF) →

I Read 200 Self-Published Books. Here's Why 95% Never Sell More Than 10 Copies

Patrick Walsh · 8 min

The learning points

  • A home-made cover loses readers before they read a word.
  • Write the blurb like a film trailer: problem, stakes, a little mystery.
  • Pick one genre and keep its promise. Mixing genres loses every reader.
  • Start in small Amazon categories you can rank in, then build momentum.
  • Price ebooks around £2.99 to £4.99. 99p says "not worth reading".
  • Launch with 10 to 15 real reviews from readers you lined up early.
Full guide (PDF) →

The AI controversy shaking up the publishing world

DW Culture · 6 min

The learning points

  • An AI accusation alone can sink a book, proven or not.
  • Readers say they dislike AI writing, yet often preferred it when they did not know.
  • AI as a reader and teacher is not the same as AI as the writer.
  • Publishers already use AI for editing, proofreading, design and marketing.
  • AI use cannot be reliably checked. Trust comes from readers knowing how you work.
Full guide (PDF) →

Most Authors Make This KDP and IngramSpark Mistake. Here's What to Do Instead.

The Guerrilla Publisher · 11 min

The learning points

  • Use KDP for your Amazon ebook and paperback, with Expanded Distribution switched off.
  • Use IngramSpark for every other shop and library, with its expanded distribution on.
  • Buy your own ISBNs, so you, not Amazon, are the publisher of record.
  • Bookshops expect a 40 to 55% wholesale discount and the right to return unsold copies.
  • Price against similar books: too cheap or too dear and shops will not stock you.
  • Plan one interior file, two cover files (KDP and IngramSpark) and one reflowable ebook.
Full guide (PDF) →

what I wish I knew BEFORE starting Amazon KDP

Elevate Publishers · 15 min

The learning points

  • Know who buys your book, and why, before you write it.
  • One good book plus one channel you will keep up beats a half-built empire.
  • Book first, one free reader resource second, anything paid a distant third.
  • Test bigger ideas with a waiting list before you build them.
  • You do not need to be an expert. Putting useful knowledge in a clear order is a real book.
  • Fiction: work out what your reader feels when they reach for a book like yours.
Full guide (PDF) →
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