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AMAZON BOOK MARKET DEVELOPMENT

Already published? Understand what may be holding your book back.

A £395 service for an already-published book. We assess the complete supplied published text, its Amazon listing and relevant market evidence, then recommend improvements and provide a priority action plan. You receive suggested wording and metadata where justified, and an Ads starter plan where appropriate. You choose and implement the changes. Delivery is within 30 days of scope acceptance; the exact date is confirmed in writing.
Book Market Development
Not sure yet? Read the free guide first: Why isn’t my book selling?
THE RESULT

Know what to retain, improve or test.

A review of your book’s market position, with priorities for any further work.
Your review includes supported recommendations, suggested material and a priority action plan, with responsibilities, costs and review measures where relevant.
Priority Market Development Action Plan
A PLAN FOR YOUR BOOK’S NEXT STEPS
A DISTINCT SERVICE

Already published. What should change now?

Help readers find your book, understand its appeal and decide whether to buy it.
Casover reviews your manuscript, your live Amazon listing and the market data available, then tells you what is holding the book back and what is worth changing. Steve Castledine does the work and checks every report before it reaches you. Effective material stays. You own the accounts, make the decisions and make the changes: Casover does not operate your Amazon account, place adverts or spend money on your behalf. How Casover works with AI, in full.
For publication preparation, launch or early post-launch support, see the Book Launch & Marketing Programme.
Explore Book Launch & Marketing Programme
REVIEW YOUR BOOK’S CURRENT MARKET POSITION
THE REVIEW IN DETAIL

What your £395 service covers.

All applicable review areas, recommended improvements, the Priority Market Development Action Plan and Final Market Development Summary are included in one service.
01

Published Book and Reader Fit

Assess the complete supplied published text for reader fit, strengths and material weaknesses, alongside your objectives. This is a focused market assessment, rather than a full editorial Manuscript Review.
02

Current Amazon Position

Review the live listing, formats, presentation and available performance data.
03

Market and Comparable Titles

Research the category, the comparable titles and what their readers expect, so the rest of the review has a benchmark.
04

KDP Keywords and Categories

Review existing keywords and categories against the book and relevant market findings.
05

Amazon Product Description Review

Review the description’s accuracy, clarity and appeal to the intended reader.
06

Cover, Sample and Reading Experience

Review the cover, sample and reading experience against the book’s promise and reader expectations.
07

A+ Content and Author Presence

Review A+ Content and author information for accuracy, consistency and usefulness.
08

Pricing and Distribution

Review prices, formats and distribution against the market and your objectives.
09

Advertising and Wider Marketing

Review existing marketing and provide an Ads starter plan, setup guidance and testing framework where appropriate. If advertising should wait, explain why and what needs to happen first.
10 · FROM FINDINGS TO DECISIONS

Priority Market Development Action Plan

Correct → Establish → Test → Review → Decide. The plan reflects your book, resources and findings, with no fixed timetable or quota of recommendations.
1

Correct

Correct errors and inconsistencies before spending more.
2

Establish

Establish the reader fit, current position, baseline and missing information.
3

Test

Set out worthwhile tests, who would carry them out, likely costs, measures and review points. Advertising is one possible option.
4

Review → Decide

Review results and decide whether to retain, adjust, stop or continue. The plan separates supported findings, judgement and unanswered questions.
11 · WHAT YOU RECEIVE

Final Market Development Summary

Your analysis, recommendations and material ready to use arrive as PDFs, which are yours to keep, and in a private Notion workspace you can use for 90 days. Every report gets a final check from Steve Castledine.
The summary brings together the findings, priorities, material to retain and remaining questions.
Findings and next steps in one final report
Questions about the reports are welcome whenever they come; the project records are kept. New research or a revised plan is new work, quoted separately.
ONE SERVICE, ONE PRICE

Amazon Book Market Development, £395.

The assessment, justified improvements and action plan are included. We agree the scope, files, fee and delivery date in writing before work begins.
FIXED FEE

Your £395 review

£395, paid once you have accepted the written scope and before work begins. Delivered within 30 days of scope acceptance; the exact date is in your scope.
Covers the published book, its reader fit, Amazon presentation and relevant market evidence, plus justified recommendations and the priority action plan.
INCLUDED IN YOUR REVIEW

Suggested improvements

Supported description wording and metadata recommendations, with an advertising starter plan where appropriate, are included in the £395 fee.
You choose and apply suggested wording, make account changes and carry out marketing. Casover supplies advice, ideas and plans; it does not provide implementation work.
PRACTICAL NEXT STEPS

Your priority action plan

Included in £395
Your action plan explains what to correct, retain, test or defer, in a practical order. There is no paid upgrade to receive the recommendations. A full new 90-day launch campaign is not automatically added to an existing book review.
INCLUDED IN YOUR REVIEW

Written scope before work begins

The written scope confirms the edition, deliverables, fee and timing. You or your chosen suppliers carry out all publishing and marketing activities.
USE THE FINDINGS

Improve what needs attention. Keep what works.

If further spending is unlikely to help, we will say so.
Act on the findings in a sensible order. We do not recommend changes or spending simply to create more activity.
Clear priorities before further spending
NO AUTOMATIC UPSELL
CLEAR BOUNDARIES

Casover recommends. You decide and implement.

No one can guarantee sales, rankings or reviews, and we do not try. Every recommendation comes with the evidence behind it.
Advertising is recommended only where the evidence justifies it, and any test comes with a cost, a measure and a stopping point.
You control your accounts, budget and final decisions. Casover provides assessments, recommendations, suggested material and plans. You or your chosen suppliers carry out the activities.
Amazon’s rules are checked when the work is done, not months before
ALREADY PUBLISHED?

Tell us about your book and your next goal.

We will confirm whether this £395 service suits your book and what evidence is needed to begin.
Book Market Development
ENQUIRE ABOUT MARKET DEVELOPMENT

Tell us where the published book stands now.

Tell us about the listing, results so far and what you want to improve.
Amazon Book Market Development Enquiry

This is an enquiry, not a booking. Amazon Book Market Development is £395 for one assessment, justified recommendations and priority action plan. Nothing is charged until you accept a written scope.

Tell us about your published book, its listing and results so far. An Ads starter plan is included where appropriate. Casover supplies advice, suggested material and plans; you carry out the activities.

Submitting this enquiry does not book the service or take payment.
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Practical, evidence-led support for complete manuscripts, book launches and already-published books. You keep control of the rights, accounts, files, readership and royalties.
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Casover is a trading name of Draft2Book LLP, a limited liability partnership registered in England and Wales, partnership number OC455633. Registered office: Unit C5, Welland Business Park, Valley Way, Market Harborough, LE16 7PS, United Kingdom.