Steve Castledine
Business experience. Publishing knowledge.
Steve Castledine brings more than 40 years of business experience and independent-publishing work dating from 2012. That experience shapes Casover’s advice on books, readers and spending.
Over the years Steve has taken more than 300 books to publication through two independent imprints, selling mainly through Amazon KDP and the imprints' own websites. That work covered manuscript preparation, covers, formatting, metadata, distribution and author support.
Casover’s AI-assisted manuscript reviews grew from work on books submitted through FDC Publications, its earlier website. Testing those reviews helped establish the need for specific, supported feedback. Before Casover, Steve used this review method on dozens of books published through FDC Publications.
Today, AI reads and analyses the manuscript. Steve directs the work, assesses the findings, decides what reaches you and gives the report its final check. He has been building and refining the prompts behind it, on real manuscripts, for more than three years. This is not a cover-to-cover human read, and the site says so plainly.
The three current services build on that experience: Manuscript Review, Book Launch & Marketing Programme and Amazon Book Market Development. Each is a fixed price, a written scope and a delivery date. No one can guarantee sales or rankings, and we do not try.