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BOOK LAUNCH & MARKETING PROGRAMME

A comprehensive programme for launching and marketing your book.

Casover combines detailed research, tailored recommendations and an extensive working programme designed to give your book the strongest possible launch and a practical route beyond publication. You remain the publisher and stay in control of your accounts, decisions and expenditure.
Discuss the programme
WHAT CASOVER DOES

We help you work out how the book should be positioned, launched and marketed.

The programme uses Casover’s Book Launch & Marketing workspace to organise the research, recommendations and practical actions for your particular book.
It does not mean Casover becomes your publisher or takes over the publishing process.
You remain responsible for the publishing decisions and control the accounts used to release the book.
DETAILED RESEARCH, TAILORED RECOMMENDATIONS AND A PRACTICAL WORKING PROGRAMME
CHOOSE THE COMPLETE PROGRAMME OR ONE COMPONENT

Three substantial parts of one connected programme.

Book and reader positioning underpins every component. Each part can be commissioned separately where appropriate, or combined to create the complete launch and marketing programme.

Amazon & Distribution Foundations

Build the book’s Amazon and distribution foundations around a defensible reader and market position.
Book and reader positioning • Amazon product description • Three strategic Kindle category paths • Seven focused KDP keyword fields • Amazon A+ Content copy and build guidance • KDP and Draft2Digital distribution guidance
£395
Discuss this component

Launch Campaign Planning

Turn the intended publication timetable into a practical pre-launch and launch-week campaign.
Format and retail pricing strategy • Pre-launch and launch-week timetable • Email-list and launch-sequence planning • Social content themes and calendar • Advance-reader and ethical review strategy • Reviewer, influencer and outreach priorities
£395
Discuss this component

Marketing Strategy & 90-Day Roadmap

Build a realistic route beyond launch with priorities, measures and review points.
Full-scale marketing strategy beyond KDP • Amazon Ads setup and testing guidance • Publisher Rocket market intelligence • Practical channel and content priorities • Weekly 30/60/90-day action roadmap • Measures, review points and next decisions
£495
Discuss this component
A CLEAR DIVISION OF RESPONSIBILITY

Casover supports the launch. The author manages the publishing.

The programme is extensive, but account control and final decisions remain with you.
01

Casover researches

We investigate categories, keywords, positioning, pricing, marketing opportunities and practical launch routes.
02

Casover recommends

We turn the evidence into tailored copy, guidance, priorities and a working plan.
03

The author decides

You approve the positioning, expenditure, publication date, platforms and actions you wish to take.
04

The author publishes

You retain responsibility for the publishing accounts, uploads, release controls and final publication decisions.
HOW THE WORK DEVELOPS

From book information to an actionable launch plan.

The workspace keeps the detailed research visible while bringing the separate strands together into a practical order.
1

Understand the book and objective

We establish the readers, genre, formats, comparable titles, author platform and intended publication timetable.
2

Research the market position

We develop and justify the Amazon, distribution, pricing and wider marketing recommendations.
3

Build the launch activity

Suitable email, social, ARC, reviewer, outreach and advertising actions are organised around the book.
4

Prioritise the next 90 days

You receive a clear sequence of actions for launch and early market development rather than an unstructured list of ideas.
SERVICE BOUNDARIES

What is not automatically included.

Casover does not become the publisher or take control of the author’s publishing accounts. The core programme does not automatically include cover design, interior files, copy-editing or proofreading.
It does not include advertising spend, ongoing campaign management or continuing content production. The author approves the final copy, categories, keywords, price, advertising and publication decisions.
Uploads, live account changes and hands-on implementation are separate unless specifically agreed.
AUTHOR CONTROL AND WRITTEN SCOPE BEFORE ADDITIONAL WORK
COMPLETE PROGRAMME

£995

Save £290 against commissioning all three components separately.
The complete programme combines all three components in one connected Notion workspace, with a priority summary and handover discussion.
Each component includes tailored research, checked recommendations and one reasonable clarification or correction round.
PREPARING TO LAUNCH?

Tell us about the book, its readers and your timetable.

We will establish whether the Book Launch & Marketing Programme is the right next step and what information is needed to begin.
Start a conversation
ENQUIRE ABOUT THE PROGRAMME

Tell us about your book, platform and timetable.

Nothing is charged or committed until the scope and fixed fee are agreed in writing.
Book Launch & Marketing Programme Enquiry

This is an enquiry, not a payment. The author remains in control of publication and carries out the programme. Casover supplies the research, templates, priorities and practical action plan; we do not place or manage advertising.

Choose one component or the complete programme: Amazon & Distribution Foundations, £395; Launch Campaign Planning, £395; Marketing Strategy & 90-Day Roadmap, £495; or the full programme, £995 (save £290).

This is an enquiry, not a payment. You remain in control of publication and carry out the programme; Casover supplies the research, templates, priorities and practical action plan.
Casover Publishing
Independent publishing, author controlled.
Practical, evidence-led support for complete manuscripts, book launches and already-published books. You keep control of the rights, accounts, files, readership and royalties.
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Casover Publishing is a trading name of Draft2Book LLP, a limited liability partnership registered in England and Wales, partnership number OC455633. Registered office: Unit C5, Welland Business Park, Valley Way, Market Harborough, LE16 7PS, United Kingdom.