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BOOK LAUNCH & MARKETING PROGRAMME

Prepare your book for publication, launch and early marketing.

A £395 programme for authors preparing a new publication and launch. You receive Amazon presentation recommendations and suggested copy, a book-specific marketing strategy and 90-day action plan, an Ads starter plan where appropriate and a final publication audit. You carry out the activities. The 90 days are the period covered by your plan, not campaign management by Casover. Delivery is within 30 days of accepting the scope; best started eight to twelve weeks before publication.
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WHAT CASOVER DOES

Casover prepares the plan. You carry it out.

Casover reads, researches, judges and writes; Steve Castledine does the work and checks every report before it reaches you. You receive the listing material, the launch programme and the plans, ready to use. You own the accounts, make the decisions and do the publishing: Casover does not operate your KDP account, run adverts or spend money on your behalf. Effective copy and keywords you already have can stay. How Casover works with AI, in full.
For an established published book needing diagnosis and development, see Amazon Book Market Development.
Explore Amazon Book Market Development
Amazon listing material, launch strategy and publication checks in one programme.
FROM BOOK PRESENTATION TO LAUNCH
WHAT YOU RECEIVE

Amazon listing material, launch plans and a final audit.

The £395 programme covers the deliverables below. We agree which material your book needs before work begins. These are included components of one service.

Amazon presentation

Help readers understand the book and decide whether it is for them.
KDP product description
KDP category selection
KDP backend keywords
A+ Content
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Launch and early marketing

A 90-day launch and marketing programme designed around your book, your readers, your timetable and the resources you actually have, for you to carry out.
90-day launch and marketing programme
Amazon Ads starter plan
Campaign setup guidance
Testing framework, with review and stopping points
Book the Launch programme

Final pre-publication audit

A final check of your Amazon listing material and publication details.
Checks the description, categories, keywords and publication settings for consistency and readiness. Amazon’s rules change, so the audit checks the current KDP requirements at the point you are ready to publish, not months before. For early post-launch work it covers the current setup and the proposed changes.
Book the Launch programme
A CLEAR DIVISION OF RESPONSIBILITY

Casover supports the launch. The author manages the publishing.

No one can guarantee sales, rankings or advertising returns, and we do not try. Every recommendation comes with the evidence behind it.
01

Casover researches

We assess the book, its readers and existing listing and marketing material.
02

Casover recommends

We prepare the agreed listing copy, launch strategy, campaign plan and audit.
03

The author decides

You keep your rights and approve the material, publication date, platforms and budget.
04

The author publishes

You control your accounts and publish the book. You or your chosen suppliers make the listing changes and carry out the marketing and advertising. Casover provides plans, guidance and suggested material; it does not offer implementation work.
HOW THE WORK DEVELOPS

From your book to the final publication audit.

The work follows your publication timetable and the priorities agreed for your book.
1

Understand the book and objective

We review your book, readers, existing material, goals and timetable.
2

Research the Amazon listing

We research the categories, keywords and comparable titles your description and metadata should be built on.
3

Prepare the launch and advertising plans

We write the 90-day launch and marketing programme and the Amazon Ads starter plan, including setup guidance and what each test is meant to prove.
4

Complete the final audit

The final audit checks the agreed material against the current KDP requirements before publication, or the current setup for early post-launch work.
SERVICE BOUNDARIES

You carry out the activities.

Cover design, interior files, copy-editing and proofreading are not included in the core programme.
The Amazon Ads starter plan provides setup guidance and a testing framework for you to use. You carry out the campaign, produce any artwork and pay advertising costs directly. Casover does not run campaigns or carry out publishing activities.
Your written scope confirms the advice, suggested material and plans you will receive.
PLANS AND GUIDANCE FOR YOU TO USE
ONE PROGRAMME, £395

£395

£395, payable in full once you have accepted the written scope and before work begins. Delivered within 30 days of scope acceptance; the exact date is in your scope.
Your reports and material arrive as PDFs, which are yours to keep, and in a private Notion workspace you can use for 90 days, with a handover discussion with Steve. Questions about the reports are welcome whenever they come; the project records are kept. New work, such as fresh research or a revised plan, is quoted separately.
If spending more is unlikely to help your book, we will say so before you spend it.
PREPARING TO LAUNCH?

Tell us about the book, its readers and your timetable.

Tell us what you already have and where you need help with publication or launch.
Book the Launch programme
ENQUIRE ABOUT THE PROGRAMME

Tell us about your book, platform and timetable.

Nothing is charged or committed until the scope and fixed fee are agreed in writing.
Book Launch & Marketing Programme Enquiry

This is an enquiry, not a booking. Nothing is charged until you have accepted a written scope. The programme is £395, payable in full after scope acceptance and before work begins.

If your book is already established on Amazon, Market Development may suit better. Say so and we will tell you.

Casover provides advice, suggested material and plans. You carry out the publishing and marketing activities. The 90-day plan is your timetable, not campaign management by Casover.

Submitting this enquiry does not book the programme or take payment.
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Practical, evidence-led support for complete manuscripts, book launches and already-published books. You keep control of the rights, accounts, files, readership and royalties.
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Book Launch & Marketing Programme
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Casover is a trading name of Draft2Book LLP, a limited liability partnership registered in England and Wales, partnership number OC455633. Registered office: Unit C5, Welland Business Park, Valley Way, Market Harborough, LE16 7PS, United Kingdom.