Book your Book Launch & Marketing Programme
One programme, £395. Practical preparation for a new publication, launch or early launch development. Supply your brief and files, then pay on this page. No prior enquiry is needed.
For an established published book needing diagnosis and development, see Amazon Book Market Development. If unsure which service fits, contact Steve before booking.
What your programme includes
- Amazon presentation: recommendations and suggested material for your description, categories, backend keywords and A+ Content, based on what your book needs.
- Book-specific marketing strategy and 90-day action plan: priorities, activities and timing around your readers, resources and publication timetable.
- Amazon Ads starter plan, where appropriate: setup guidance and a testing framework with review and stopping points.
- Final publication audit: checks of listing material and publication details against current KDP requirements, or the current setup and proposed changes for early post-launch work.
Your reports are delivered through private Notion pages, with downloadable PDF copies available within those pages. Access is available for 90 days after final delivery; download your PDF copies to keep. You also receive a handover discussion with Steve. Effective existing copy and keywords can stay. New research or a revised plan after the programme is separately quoted.
You remain in control
Casover researches, recommends and prepares material. You or your chosen suppliers operate your accounts, publish the book, make listing changes and carry out marketing and advertising. The 90-day plan covers your activities, not campaign management by Casover.
Cover design, interior files, copy-editing and proofreading are not included. You produce any artwork and pay advertising costs directly. Sales, rankings and advertising returns cannot be guaranteed.
Timing your booking
Best started eight to twelve weeks before publication. After checking suitability, payment and the material needed, Steve confirms the included deliverables, start date and delivery date in writing. Delivery is within 30 days of that confirmation. The start date respects any applicable cancellation period unless you expressly request an early start. Tell Steve about a fixed deadline before paying. If the service cannot meet your requirements, we explain why and refund payment in full before work begins.
1. Supply your launch brief and files
Use the same email address here and at checkout. Upload your complete manuscript as a Word (.docx) file and identify the version. If you write in Google Docs, choose File → Download → Microsoft Word (.docx), then upload that file. Do not supply a PDF or a shared manuscript link. Include relevant listing links and describe the marketing assets you already have in your brief; Steve will request any other material needed. Do not submit passwords.
2. Check your programme and pay
Check the service and final total before paying. If you have already paid, do not pay again.
Is this programme right for your book?
Before starting work, Steve will check your book, brief and timetable to make sure this programme can provide useful support within its advertised scope. If it isn’t the right fit, we’ll explain why and refund your payment in full.
If a file is missing, unreadable or inaccessible, we’ll contact you to resolve that first. We won’t change the service or make any additional charge without your agreement. Your statutory rights are unaffected.
What happens next?
Steve checks your payment, book, brief and timetable, contacts you if anything essential is missing, and confirms the included deliverables and delivery date. Your receipt confirms payment; it does not mean work has started. The optional early-start request is recorded in your brief.
Questions? Contact steve@casover.com.
