Professional independent publishing without giving away the book.
Casover coordinates editorial, identity, an owned platform, demand testing, publication and launch as one managed operation. The method is consistent, but its sequence and scale are adapted to the opportunity. You own every account, right, file, reader relationship and royalty stream.
Full manuscript critique, language and consistency findings, and a prioritised revision plan. Full editing and final proofreading are separately scoped where required.
02
Identity
Reader positioning, comparable-title evidence, title and description work, cover direction and a designer-ready book-package brief.
03
Platform
Audience validation, demand-test findings and a designer-ready landing-page brief. A full website, CRM or checkout is added only when the evidence supports it.
04
Publication
A Route Decision Record, edition and channel matrix, ISBN and imprint plan, controlled Metadata Master, production specification and proof and release controls.
05
Demand and launch
A week-by-week launch workbook covering pre-orders or waiting lists, supporters, advance readers, review activity, press, email, social content and measurement.
06
Beyond
A measured results and continuity pack: performance snapshot, agreed corrections, recorded decisions and a practical 90-day reader, review, promotion and next-book plan.
See the method in practice
Billy MacLeod MBE
A live author platform built around the book, the readers and the continuing series. It brings together his identity, A Sapper’s Story, direct pre-orders, signed editions, the Nominal Roll, press material, reader responses and the foundations of an ongoing series.
Billy began with an unusually strong Royal Engineers and veterans network. This is a real working example of the Casover method, not a promise that every author will follow the same route or achieve the same response. Each future project is shaped around the author’s own readership, reach and evidence.
Build the full owned platform and credible direct pre-order route early, while editorial and production planning continue.
Reachable niche
Build a focused foundation and test positioning, list growth and response before expanding the commitment.
Audience to prove
Strengthen or test the proposition before a full website, print run or substantial campaign expenditure.
PRICING
Choose individual stages or a complete package.
The critique comes first because everything after it depends on what the manuscript actually needs. After that, choose individual stages or one of the complete packages below. Editing is priced by word count because it is the only part of the work that genuinely scales with length.
The stages below are implementation. The decisions behind them come out of the critique and the route recommendation, so the price covers the work rather than the thinking.
Manuscript critique and revision plan
£295 · £375 over 80,000 words
Line and copy edit
£4 per 1,000 words
Proofread
£2 per 1,000 words
Cover and book package
£245
Commissioned cover artwork
from £500 · quoted per project
Interior layout, print and ebook
£145
Metadata, categories and keywords, set from an agreed plan
£125
Retailer setup and upload
£95
Launch plan and pre-order setup
£195
Ads setup and 30-day results review, from agreed targeting
£245
Publisher's Pack – publisher review, synopses, subtitles and foreword
£145
Amazon A+ Content, built to an agreed brief
£95
Follow-up critique of a revised manuscript
£145 · £185 over 80,000 words
Author landing page
£395
A 70,000-word book taken all the way through, step by step, comes to £2,005 including the Publisher's Pack and Amazon A+ Content. The Complete Journey package covers the same work for £1,795. Without editing, using Casover only for critique, package, production and launch, the same book comes to £1,100.
Packages
Three ways to take it as a whole.
Book Ready – £945
Line and copy edit, proofread, cover and book package, interior layout, and the Publisher's Pack included. £1,145 for 80,000 to 120,000 words.
Launch Ready – £695
Metadata and keywords, retailer setup, Amazon A+ Content, launch plan with pre-order setup, and ads setup with the 30-day results review.
Complete Journey – £1,795
The critique plus both packages, from manuscript assessment to launch. £2,095 for 80,000 to 120,000 words. Paid stage by stage, and you can stop at any point.
Packages are still delivered and paid one stage at a time. Every deliverable is listed in full on the What You Receive page.
If your book is already published on Amazon, Launch Ready is not the place to start. There is no critique behind it and no route decision to work from, so the categories, keywords and advertising would be guesswork. Start with the Amazon Book Market Development Review, then implement it stage by stage or as a managed 90 days.
There is no lump sum and no contract covering work you have not chosen. Each stage is agreed and paid before it starts, so the most you are ever committed to is the step in front of you.
One step at a time
The critique is paid in full at the outset. Nothing else is owed until you decide what happens next.
Stop whenever you like
If the critique is all you need, that is where it ends. No stage is conditional on buying another.
Instalments on request
If you want to commit to several stages together, the total can be spread over equal monthly payments. Ask and we will set it out in writing.
What remains yours
If we parted company tomorrow, you would keep everything.
Copyright, rights and publishing files
Domain, website, email and customer data
ISBNs, KDP, Ingram and printer relationships
Payment accounts, sales income and every royalty
Value for money
What the alternatives cost.
The numbers make more sense alongside the routes most authors are offered.
A traditional deal
Nothing upfront, but the publisher keeps the rights and most of the royalties for the life of the book. Few manuscripts are ever offered one.
Assisted self-publishing
Legitimate UK packages covering editing, design and distribution typically run £1,000 to £5,000. Copy-editing alone is commonly around £850 for a 90,000-word novel.
The Casover way
The Complete Journey is £1,795 to £2,095 depending on length, priced stage by stage. You keep the rights, the accounts, the readers and every royalty.
Market development
Publishing a book is only part of the job.
Our Amazon Book Market Development Review looks at positioning, categories, keywords, pricing, A+ Content, advertising and the first 90 days of reader discovery.
Authors can commission the review as a standalone strategy and handover, or ask Casover to manage the first 90 days of implementation.
Tick only the steps you are interested in. We will price each one separately and send it in writing, so you can see exactly what you are agreeing to before anything begins.
A quote is not an invoice. Each step is paid only once you have agreed it, and you can stop at any point and keep the work completed so far.
A sensible next step
Tell us where your book stands.
Start with the manuscript, the ambition, the readers and any audience access you already have. We will tell you plainly which route fits and what should happen next.
Managed independent publishing from manuscript to published book and beyond. You keep control of the rights, accounts, files, platform, readership and royalties.
Casover Publishing is a trading name of Draft2Book LLP, a limited liability partnership registered in England and Wales, partnership number OC455633. Registered office: Unit C5, Welland Business Park, Valley Way, Market Harborough, LE16 7PS, United Kingdom.
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