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Amazon market development

Amazon Book Market Development Review

Your book is on Amazon. Now how will the right readers find it?
ENQUIRE ABOUT A REVIEW
Publishing a book on Amazon is relatively straightforward. Getting the right readers to discover it, understand it and choose it is a different job entirely.
The Casover Amazon Book Market Development Review looks at your book as a commercial product, not simply as a manuscript. We examine how Amazon currently presents it, how readers are likely to search for books like it, where the competition sits and what needs to change to give the book a realistic opportunity to find its audience.
This service is suitable for books already published on Amazon or approaching publication.
It is not a promise of bestseller status or guaranteed sales. It is a structured, evidence-led plan designed to replace guesswork with practical decisions.
The review in detail

What we examine

We review the complete Amazon discovery and conversion journey, including:
Live Amazon detail-page audit
Reader and market positioning
Amazon product description
Kindle categories
Seven KDP backend keyword fields
Specialist keyword and competition research
Pricing and format positioning
Author Central setup and presentation
A+ Content opportunities
Amazon Ads campaign structure
Wider reader discovery beyond Amazon
Ethical review and early-reader strategy
A practical 30, 60 and 90-day marketing roadmap
Where appropriate, we use specialist Amazon research tools, alongside current marketplace and competitor analysis, to test assumptions rather than simply choosing keywords because they sound plausible.
Pricing and options

What you receive

Strategy & Handover

£790
You receive a private working report containing the research, recommendations and implementation plan.
We explain what we believe should change, why we recommend it and what should happen next.
You can then implement the programme yourself, with your own team or with other suppliers.
There is no obligation to retain Casover for ongoing marketing.
Prefer us to implement it?

90-Day Managed Market Development Programme

£700 per month for three months
If you would rather not manage the programme yourself, Casover can work with you through the first 90 days.
We implement and monitor the agreed priorities, review Amazon performance, refine targeting and respond to what the evidence tells us.
The programme may include Amazon listing improvements, metadata implementation, A+ Content preparation, Amazon Ads management, outreach planning, content development and ongoing performance review, depending on the needs of the book.
The Amazon Book Market Development Review is included when the 90-day programme is commissioned from the outset.
Advertising expenditure is separate, agreed with you beforehand and kept under your control.
If Casover is publishing the book from the start, this Amazon work sits inside the Managed Publishing stages, so nothing is paid for twice.
If you want the work carried out but not managed for three months, the individual stages on the Managed Publishing page are priced separately and can be commissioned one at a time.
The process

How the process works

01

Understand the book

We begin with the book itself, its intended readership, its subject or genre, its existing Amazon presence and what the author wants the book to achieve.
02

Diagnose the market position

We examine where the book currently sits, what Amazon appears to understand about it, how neighbouring books are positioned and where realistic discovery opportunities exist.
03

Improve the Amazon proposition

We assess the areas that influence both discovery and conversion, from categories and keywords to description, pricing, A+ Content and Author Central.
04

Build the 90-day route

The result is not a generic list of marketing ideas. It is a prioritised programme showing what should happen first, what should be tested and what should only be scaled when the evidence supports it.
Suitability

Who this is for

This service is particularly useful if:
your book is already on Amazon but sales are disappointing
you are about to publish and want to avoid simply uploading the book and hoping
you are unsure whether your categories, keywords or pricing are helping
you do not know where to begin with Amazon Ads
you have plenty of marketing ideas but no clear order of priority
you want an independent assessment before committing more time or money
Plain terms

What we will not promise

We will not guarantee sales, rankings, reviews or bestseller status.
No responsible publisher or marketer can control how readers ultimately respond to a particular book.
What we can do is make the work accountable.
We will explain what we are testing, measure what happens and change direction when the evidence shows something is not working.
We would rather stop an ineffective activity than continue spending an author's money simply because it formed part of the original plan.
Market development

A book needs more than publication

A professional cover, correctly formatted files and an Amazon listing get a book published.
They do not automatically get it discovered.
Market development is the work that begins once the product exists.
It asks a different set of questions:
Who is this book really for?
What makes those readers stop and investigate it?
How are they likely to find it?
Does the Amazon page give them enough reason to continue?
Which marketing activity is producing evidence, and which is simply producing cost?

Publishing makes the book available. Market development gives it a chance to be found.

Ready to see where your book really stands?

Start with an Amazon Book Market Development Review and receive a clear assessment of the book's Amazon position, discoverability opportunities and first 90 days of market development.
Amazon Book Market Development Review: £790
90-Day Managed Market Development Programme: £700 per month
ENQUIRE ABOUT A REVIEW
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Casover Publishing is a trading name of Draft2Book LLP, a limited liability partnership registered in England and Wales, partnership number OC455633. Registered office: Unit C5, Welland Business Park, Valley Way, Market Harborough, LE16 7PS, United Kingdom.